WE ACCELERATE GROWTH THROUGH DATA-BACKED DESGIN & TECHNOLOGY. RESULTS ARE EVERYTHING,IT’S THAT SIMPLE.
169% INCREASE IN ONLINE SALES
Objective - To help Aine's Boutique, a ladies fashion and lingerie store in Ireland, boost sales of their Shopify store.
Time Period - 4 Months
Strategy - Using our CRO optimization process, our team started by running a combination of user research and data analysis. Within the first month, the team had identified close to 120 conversion issues on the site.
The team ranked the issues using our prioritization framework to determine which issues will have the most impact on the bottom line while requiring the least amount of effort.
Having mapped out the exact testing landscape, we launched 2 to 4 experiments every month to figure out which optimization treatment would work best for the site.
Our team conducted bi-weekly status meetings to keep the Aine's Boutique team updated about the status of the different experiments, discuss new testing plans, and receive feedback on the current work.
INCREASED SALES CONVERSION BY 93% IN A SINGLE EXPERIMENT
Learning Objective - How will optimizing design and functionalities available on product category pages impact CTR to product detail pages and sales conversions on the website?
Conversion Objectives - Micro Conversion Increase CTR from Product Category Pages to Product Detail Pages. Macro Conversion Increase overall transactions and sales conversions.
Primary Hypothesis - If we could improve user experience by adding functions to filter product categories on the same page then users will find what they are looking for faster and be more likely to visit the product detail page and convert.
Information Channels - Google Analytics, Hotjar, Shopify
Experiment Type - A/B Test
Variations - 2
31% INCREASE IN CONVERSIONS
Objective - To help Silken Pure, a 100% pure mulberry silk luxury and self-care brand in USA, increase conversions of the online store.
Time Period - 90 Days
Strategy - Their engagement with SplitConvert was to be their first-ever experimentation project – this means that our CRO team was to help them figure out what works and what doesn’t on their Shopify site.
Using our CRO research process, our team uncovered 150 conversion bottlenecks on the Silken Pure website. Every conversion roadblock was ranked using our prioritization framework – this process helped us figure out the low hanging fruits that guaranteed quick wins for the site.
As informed by our prioritization framework our team started by optimizing and testing Silken Pure conversion funnel pages to reduce cart abandonment and increase conversions.
69% INCREASE IN MOBILE CONVERSIONS
Objective - To help Boek, a legging and shapewear brand in USA, reduce customer acquisition costs(CAC) so they can continue to invest in different acquisition channels.
Time Period - 6 months
Strategy - There was a pretty significant difference between desktop and mobile conversion rates.
During our CRO research process, we tried to figure out what their customers really care about — identifying their journey and determining how Boek product impacts them and what triggers them to actually buy.
After prioritization and hypothesis creation, our team designed the tests we need to implement. We executed and tracked the results of those tests.
217% INCREASE IN ONLINE SALES
Objective - To help The Bold, an everyday carry gear brand, boost conversions of their Shopify store.
Time Period - 5 Months
Strategy - During the user research process, new persuasion and conversion opportunities that guaranteed a positive impact on the bottom line were identified in different areas on the site.
We managed to surface conversion bottlenecks – usability and persuasion issues – dragging users away from the conversion path.
Having uncovered many conversion roadblocks that needed our immediate attention, as reflected by our prioritization framework, we launched 3 to 5 experiments every month to figure out if our hypothesis was moving the needle.
Although the code used to develop their site made it difficult to implement too many changes at once, our developers had to put in extra hours to make sure that the newly added features were working correctly.
Our CRO team worked side by side with the Bold team to train them to understand how to carry out experiments and design test hypothesis.
$40K INCREASE IN MONTHLY RECURRING REVENUE
Objective - To help Hill & Ellis ,a leading brand in UK selling handmade cycle bags, optimize their website to increase online sales.
Time Period - 2 Months
Strategy - This project was carried out using our reliable CRO optimization process, a combination of expert reviews, competitive analysis, and qualitative and quantitative research. We managed to identify close to 112 conversion roadblocks on the site within the first four weeks.
We launched 2 to 4 experiments bi-weekly to learn more about the site users and figure out what was moving the needle.
We hope you had a chance to spend time with the CRO case studies on this page.
We've spent the last 5 years in optimizing Shopify websites for the stunning user experience. We've learned a crap ton and are ready to share those learnings.
We want more marketers and CEOs to know about it.
WE ARE LASER FOCUSED
While our focus is narrow our expertise is deep. Being a small team of five we can only work with a small set of clients. We'd love to chat and show you how our unique approach to conversion optimization results in a 20-45% lift in conversion rates.